We spend 3,500 hours with the media; web finally passing newspapers

We spend 3,500 hours with the media; web finally passing newspapers According to a report from the Census Bureau, in 2007, for the first time, Americans will spend more time on the web than they do with the newspapers. Here’s the breakdown: TV: 1,555 hours (up from 1,467 in the year 2000); Radio: 975 hours (up from 942 in 2000); Internet: 195 hours (up from 104); Newspapers: 175 hours (down from 201); Magazines: 122 hours (down from 135); Books: 106 hours (down only an hour); Video Games: 86 hours (up from 64). Web time usage has nearly doubled since 2000. We are in world of broadband TV, online gaming, audio books, newspapers that produce video and radio podcast.

We spend a ton of time with the media: an average of more than 3,500 hours a year, and an average of 4 1/2 hours a day watching TV. Internet video audience to number 157 million by 2010 More people than ever are watching more online video, but the medium is still nascent. By 2010, the US Internet video audience will have grown 45.8 % to 157 million, up from 107.7 million this year, according to eMarketer's report, "Internet Video Audience". For all the clips playing, online video advertising currently comprises just 2.6 % of total Internet advertising spending ($16.4 billion) this year. Video still has a long way to go. "With the advent of improved video quality and robust video search that offers a 21st century version of the 'TV Guide,' marketers will find a fair degree of receptivity to online video ads," says David Hallerman, eMarketer senior analyst and author of the report. Free amounts of non-paying job on the Web is restructuring the economy The free labors, whether it comes from open-source developers, obsessive fans, angry customers, or lonely Web addicts looking to express their egos, is restructuring the economy. Futurists Alvin and Heidi Toffler say this extra non-paying job will rework the way we make, measure, and manipulate wealth. The movement encompasses everything from creation of software such as Mozilla Firefox browser, to user-generated advertising for a Doritos spot for the 2007 Super Bowl, to online sites such as Digg.com, Business Week says.

Letting users participate in the creative process not only brings in new ideas, it provides a natural incentive for them to spread the word and generate PR juice. For Web developers, releasing source code for outsiders to build on has become integral to maintain a competitive edge. MySpace-like social networks go corporate Managers are discovering social-networking tools: from MySpace-like professional networks for finding jobs or sales leads to network-mapping software. The range of application is endless. According to Business Week, Goldman Sachs uses a social-networking program called SelectMinds to track its alumni. Raytheon creates maps showing employees' relationships to find its most connected people. And IBM has an internal network, called Dogear, of company Web pages or documents that other employees have bookmarked as beneficial. In 2007 Microsoft will be adding its own social network tool, a feature called Knowledge Network 2007 Office suite. Knowledge Network will collect data from e-mails and other Office documents to create a profile of a user's expertise. AP Video Network improves their player, developed by MSN AP Online Video Network has improved their video channels, which are driven by MSN technology. The new player features larger graphics and a "top video" tab, as well as an email sharing tool. “We now have twice as many videos in each section,” said Jessica Arnold, AP’s director of online video operations. “We’ve found that people tend to stay on the tab they entered on, so we want to surface as much content as possible on that first page.” Coming in January, AP will beta test a new feature that will allow affiliates to upload local video to their own player. Amanda Congdon video blogger celebrity debuts on ABC News.com Remember Amanda Congdon, former Rocketboom host and probably the most famous video blogger so far (then 250,000 downloads a day)? Last week debuted on ABCNews.com's new section customized for this Internet personality. People say that her first post looks like Rocketboom with an ABC logo, and they wonder if the "garage cool factor" is gone now that she's part of a professional ABC News production. Well, on her first appearance she criticizes the ABC News.com's pop up video player and its technology (which is, yes, really poor). "Javascript sucks", says Amanda. Good start!.